|
BUSINESSWORLD-FICCI-SEDF CORPORATE
SOCIAL RESPONSIBILITY AWARD-2006
The Businessworld-FICCI-SEDF Corporate Social Responsibility
Award was instituted in 1999 to distinguish and applaud
the socially responsible ethics of corporates in India.
Since then we have seen the augment to the number of
companies, which are becoming cognizant of their social
responsibilities. Business houses are ever more willing
to re-evaluate their performance according to the Triple
Bottom-Line (TBL) concept of factoring Financial, Social
and Environmental indicators. The belief is that involvement
and concern about all stakeholders enhances not only
the goodwill of the company which reflects directly
in its Corporate Reputation but also facilitates the
creation and conception of general welfare of society
as a whole.
Selection Process
To recognize the contribution of corporate India in
promoting socially responsive business practices, FICCI-SEDF
has instituted the Corporate Social Responsibility Award,
the first of its kind in India with a unique three-tier
selection process.
Stage I
The entries received were thoroughly scrutinized by
Grant Thornton, International Accountants & Business
Advisers. Responses were tabulated and a quantitative
analysis (1st Assessment) carried out on the pre-defined
parameters including Institutionalization of CSR, Community
as a Stakeholder, Community Development, and Other CSR
Practices including HR Practices, Environmental Practices
etc.
There were seven companies shortlisted at the end of
this assessment. They were:-
- SAIL
- Neyvelli Lignite Corporation
- TCL
- Zensar
- HSBC
- HZL
- NTPC
Stage II
It was then followed by an on-site assessment by a recognized
NGO, Business & Community Foundation (BCF) that
visited all the seven companies and their project sites
for qualitative analysis and evaluated their work.
Stage III
The final selection for the Award was made by a special
jury drawn from relevant corporate and social spheres.
This year's panel of the Jury included Dr.Abid Hussain
(Chair), Dr. Girija Vyas, Justice Leila Seth and Mr.
Mark Runacres.
On 5th of May, the assessment partners, Grant Thornton
and Business and Community Foundation made presentations
before this prestigious panel of jury which was followed
by presentations by the 6 short listed companies.
The Jury appreciated the efforts made by all the companies
and was full of praise for the corporate initiatives
in CSR. It unanimously gave the following results:
The winner - Corporate Citizen I
- SAIL which has constituted a specific Corporate
Social Responsibility (CSR) Group, formed at Corporate
Level and as a matter of policy; the Budget allocated
for Corporate Social Responsibility [CSR] is 2 % of
budgeted distributable surplus. Most of their work
takes Community Development into its purview with
a focus on Education, Water, Roads and Connectivity,
Healthcare among many others.
1st Runner-up - Corporate Citizen II
- Neyvelli Lignite Corporation (NLC): whose
NLC's major focus area is resettlement and employability
of Project Affected Persons. It also looks at Income
generation programmes for destitues, women and people
with disability. It also involves itself with environmental
issues like land reclamation, irrigation and afforestation
among others.
2nd Runner up -Corporate Citizen III
- TCL: which has established trusts & societies
that take up development work. It works in fields
like natural resource management, livelihood development,
health, education and infrastructure. Their "Community
Development Policy" takes into account principles
like: sustainability, participatory approach, transparency,
networking & partnership and volunteering &
focus on development through diverse interventions.
Certificate of Recognition
- Zensar Technologies: which works on CSR issues
through the Zensar Foundation, which works with Akansha
on non-formal and IT education. Their Community development
initiatives also address youth and healthcare oriented
issues. The Foundation has been working on multiple
social programs with several NGOs. This was the first
time that the Jury felt the need to especially recognize
the commendable work done in CSR in a short span of
time.
Certificates of Appreciation
- HSBC: where the key focus areas include
education, environment, financial literacy, livelihoods,
disaster relief and micro-finance. HSBC has been an
active participant in relief and rehabilitation after
Gujarat earthquake, Tsunami tragedy, Mumbai floods
and Mumbai bomb blasts.
- HZL: HZL's CSR initiatives have been prioritized
on local needs which focus on Health, Education, Sustainable
Livelihood, Social Mobilization, Infrastructure Development,
Water harvesting, Agriculture, Animal Husbandry and
Environment Conservation. In
- NTPC: which has adopted various policies
addressing concern of different stakeholders including
environment and social aspect. These policies are
operationalised through a dedicated institutional
set up. The NTPC Foundation addresses domains of social
development at National level with special focus on
Distributed Generation and facilitating economic self-reliance
of physically challenged and economically weaker section
of the society
AWARD PRESENTATION CEREMONY

The Awards were presented in a grand ceremony on the
7th of May 2007 at the FICCI Auditorium, New Delhi.
The Awards were given away by the Hon'ble President
of India, H.E Dr. APJ Abdul Kalam who was also the
Chief Guest. During his address the President applauded
the efforts and initiatives by the corporate sector,
especially and laid emphasis on the inclusion of small
and medium industries into the ambit of CSR. He also
spoke of the need for business practices to reinvent
and mould themselves around societal needs and orientations.
He appreciated the work of FICCI-SEDF for social development
and promotion of CSR.


Others present on the occasion included Shrimati Rajashree
Birla, President, FICCI Committee on CSR who gave the
vote of thanks, Dr. Abid Hussain, Chairman of the Jury,
Dr. Amit Mitra Secretary General, FICCI, Shri Rajesh
Jain, COO, Grant Thornton, Amita Joseph, Executive Director,
BCF, and several other business leaders, dignitaries
and professionals from relevant corporate and development
sector.

|